GreenShifting on Vancouver Island with Phillips Brewery and the Victoria Folk Festival.

Posted on: June 10th, 2006 by Jennifer

GreenShift was happy when Phillips called to greenshift their cups. As the first importer of the biodegradable cups in Canada, and holding values that Phillips aligns with, we were excited to help and also to find an extended affiliate in the Victoria Folk Festival, which kicks off June 30th. They will be one of the first recipients of Phillips biodegradable cups and in addition to supporting a great local microbrewery, the Victoria Folk Festival is showing multiple areas of support for GreenShift and as a result, will be keeping things clean and eco with full composting and recycling facilities and high end environmental products including Canadian-made recycled garbage bags, paper amenities and more. GreenShift is thrilled to be involved with such a great festival, and we look forward to further greening in the years to come.

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CBC Newsworld highlights GreenShift

Posted on: June 10th, 2006 by Jennifer

CBC Newsworld highlights GreenShift on the French Channel.

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Toronto Restaurants, Caterers and Cafes:

Posted on: May 11th, 2006 by Jennifer

Food service waste in Toronto makes up a significant portion of our waste stream. Not only does it occupy an enormous space, but more importantly the materials used in so much of the packaging is toxic.

Many food service agencies in the GTA are working with Green Shift™ to lessen Toronto’s contribution to landfill. By to choosing to use our biodegradable plates, cups, and cutlery, by stocking our 100% recycled paper products, they are significantly reducing their own ecological footprint. Please help us to support these green leaders so that the Green Shift™ can spread.

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GreenShift partners with Institute for the Blind to launch world’s first biodegradable coffee cup.

Posted on: July 27th, 2005 by Jennifer

A Toronto-based environmental consultant and supplier of green products has teamed up with a Memphis-based Center for the Blind, to produce the first truly biodegradable hot drinking cup.

Several years ago, Jennifer Wright, president of Toronto’s Green Shift™ approached Clovernook Center for the Blind and Visually Impaired to develop a biodegradable paper cup which could breakdown in landfill yet remain cool to the touch. In striving to source the most environmentally friendly cup possible, the alliance had a few obstacles to overcome.

“Coatings found on most cups are made from petroleum-based products, which don’t breakdown and contain toxic chemicals,” said Wright. “Without a coating, paper cups become soft and unusable after 20 minutes. We had to come up with a coating that would resist heat transferring to the hand, while breaking down safely in the environment. The results have been gratifying and my customers seem extremely happy.”

Coming in 9, 12, and 16-ounce sizes, the cups have already been sold to cafés and restaurants across the GTA and Canada.

Green Shift™ is the exclusive Canadian broker. Samples of the biodegradable hot drinking cup are available to the media.

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First in Canada ’bio-plastic’ cups: A Green Shift™ for Steam Whistle Brewing

Posted on: June 11th, 2005 by Jennifer

TORONTO – Canadian beer drinkers will soon be drinking their suds out of a cup that is 100% biodegradable, thanks to an initiative from Toronto’s Steam Whistle Brewing and cup supplier, Green Shift™. The new cups are a far cry from the standard in the disposable cup market, which are made from petroleum-based plastics, most commonly polystyrene. According to Jennifer Wright of Green Shift™, an environmental consulting firm and supplier of environmental alternatives, polystyrene is a serious environmental hazard because it does not break down, is very difficult to recycle and is made with benzene (a known carcinogen).

“This bio-plastic contains no petroleum, is made from 100 per cent renewable resources and takes about 48 days to break down in commercial compost,” Wright said. “But even if many cups do end up in landfill, they will still break down and not be harming our environment.”

The Good Beer Folks at Steam Whistle will be the first in Canada to embrace the sustainable cups on a large scale, an initiative Wright applauds for its support of small business and greater environmental preservation. The cups will be launched this summer onto patios, at outdoor events, and wherever disposable cups are required.

Steam Whistle has a history of ’green thinking’: the Brewery opted out of conventional heating/cooling systems, using instead Enwave’s direct steam and deep water-cooling systems in manufacturing and for the brewery’s climate control; the highly fuel-efficient smart car has been added to their service fleet; and the brewery’s heavy green glass bottle enjoys at least twice the number of re-uses as the industry standard brown bottle. Cam Heaps, President of Steam Whistle, plans to continue to ’Green Shift™’ and says, “This bio-degradable beer cup will have a great environmental benefit as breweries use thousands of cups each year for outdoor events.”

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Local Environmental Company brings Green Solution to Consumer Beverage Market

Posted on: April 11th, 2005 by Jennifer

Torontonians will increasingly find their beverage of choice poured into biodegradable cups, as a growing network of companies are supplying cups and other products made from sugarcane, corn or natural paper fibres with special certified, biodegradable coatings.

Many companies in Toronto, including Merchants of Green Coffee, Dark City and the new Cherry Bomb Café© on Roncesvalles Avenue have already been serving steaming hot coffee from the new cups. Between classes, students and faculty at Upper Canada College and patrons at Fressen and Ra Ra Raw – vegan restaurants on Queen Street and in Kensington Market, are quaffing down drinks out of clear cold cups that will biodegrade within 50 days in commercial compost, a little longer if in landfill.

It’s all part of a ‘green shift’ engineered by Green Shift™ – a Toronto-based environmental company founded by consultant Jennifer Wright. The cups are just one of a series of products being touted to shift society away from polystyrene and other problematic petroleum derived plastics that Wright calls a “toxic nightmare that should have been banned long ago.”

“There are many reasons, including the fact that there is no record in history of the traditional cups ever breaking down in landfill and polystyrene being made with benzene, a known carcinogen,” said Wright.

“Not to mention the dependency these traditional products have on the petroleum industry and non-renewable resources.”

While Wright says that there is still some green shifting needed in areas involving agricultural feeds, the new cups are a revolutionary product representing a new era in plastics altogether. To top it off, those now supplying the new cups report that some are beating the prices of their toxic cousins.

Biodegradable hot and cold cups are available to media and distributors from Green Shift™.

Phone: (416) 925-9665

Green Shift™ was founded in 2000 as a consulting agency offering advice and referrals. Green Shift™ is a ‘Channel Your Profit’ Company that works at various levels to help make it easy and cost effective for all business to be green. Located in Toronto, Green Shift™ operates throughout North America.

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“It’s Easy Being Green”

Posted on: August 11th, 2003 by Jennifer

Green Shift™ing the Gladstone Hotel Through Products & Services.

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Green Shift™ Partnered with Holiday Inn

Posted on: May 11th, 2003 by Jennifer

Green Shift™ Partnered Holiday Inn Wins “Green” Award Among 2000 International Hotels.

Contact Us: 416-925-9665 /

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