Our History

Green Shift™ On MTV (Part 1)

Posted on: August 1st, 2007 by Jennifer
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Green Shift™ Biodegradable Cups in hundreds of progressive cafes and restaurants across Canada.

Posted on: May 11th, 2007 by Jennifer

Spring/ Summer 2007 Green Shift™ – Events galore: Toronto Pride, Toronto Jazz Festival, Luminato, Flower Child Festival, Bike Week, Al Gore in town, Green Living, and numerous other events, all active participants in our big joint green goal. In total Green Shift™ has worked with at least 100 event planners to see that biodegradable bags, biodegradable cups, plates, takeout containers, straws and more are all the norm, and to ensure that events as a whole can be enjoyed without the major costs to the environment that they traditionally are.

Hope you can make it out to support these great events:



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Green Shift™, working with Center Plate, does behind the scenes greening of the Green Living Show, and the Direct Energy Centre.

Posted on: April 11th, 2007 by Jennifer

Almost all items, that were traditionally disposable challenges with serious environment implications, have experienced a Green Shift™ at at Toronto’s Direct Energy Centre. Not just for the Green Living Show but for all events moving forward, Green Shift™ has ensured that everything from biodegradable plates, cups, straws, containers, stir stix and more are in use and being properly disposed of. While we did run into some unexpected challenges with incorrect labelling of recycling bins and unfortunately no compost bins at all when the first show was beginnning, but fortunately that was rectified quickly and now the entire Direct Energy Center has compost bins, well labelled, throughout. And not just biodegradables but as per Green Shift™s mandate, all items have been replaced with the most environmental options on the market, and any areas that are not there yet are on the way. Green Shift™ would like to thank Center Plate, the Catering Company inside of the Direct Energy Center in particular for showing strong commitment to this initiative right from the beginning, and for working with us to make this all a reality.

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Green Shift™ disputes an environmental claim from a company it has touted as a leader for years.

Posted on: March 11th, 2007 by Jennifer


February 2007
Polystyrene – people are seeing the alternatives and a ban is looming


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Bogus O Waste Claim by Toronto Convention Center

Posted on: February 11th, 2007 by Jennifer

‘Toronto convention a historic first: 3000 delegates, zero waste’

While we really try to focus on the good and leave the bad to bury themselves, we do get upset by false claims as it makes it much harder to ever achieve real success. In this case, it just seems we cannot help but say that this article holds very little truth. In reality, this event was barely any better than the standard from the last 10 years, and worse yet, there have been so many better that deserve the praise instead. . Ironically, our city mayor, David Miller, is quoted in this article congratulating the Center on their success. We can’t help but wonder – does he realize that those poly lined paper cups that they claimed to be recyclable at the Convention Centre are the very same issue that the government today suggested should be taxed for the non recyclability – what gives I wonder?? David did you even make it to the event? If you want more details, please call us.

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Green Shift™ introduces a New biodegradable material that cuts landfill load

Posted on: November 11th, 2006 by Jennifer


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Tragically Hip:

Posted on: November 11th, 2006 by Jennifer

Who hasn’t dreamed about going on tour with one’s favourite rock’n’roll band? The interviews, the fans, the parties, oh to savour the gritty taste of life on the musical road! Never done it? Well, neither have we, but several of our products have, and are in fact out there right now!

The ‘Hip are back on the road for a winter tour and this time we’ve helped them to Green Shift™ aspects of their bus tour, as well their backstage parties.

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Biodegradable cups…no longer on the fringes.

Posted on: July 5th, 2006 by Jennifer

The 2006 Fringe Festival was a great success from so many perspectives – not the least of which being that approximately 50,000 “disposable” cups were diverted from landfill through their responsible use of our biodegradable equivalent. McAuslan Beer really took the lead on this one and they deserve to be recognized here. Great theatre, McAuslan beer, and Green Shift™ biodegradables -a great team indeed!

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Tragically Hip – on board with Green Shift™!

Posted on: June 23rd, 2006 by Jennifer

Two days of fantastic weather, a most fabulous venue at Old Fort York, and one of Canada’s favorite bands with an absolutely outstanding performance – couldn’t ask for anything more really but a proud announcement thanking Green Shift™ and the greenshifting they helped make a reality was sure a great addition! For this concert, all beer was served in biodegradable cups, all energy was derived from renewable resources, and there were booths on site promoting important environmental issues.

Green Shift™ founder Jennifer Wright was particularly excited to have received a personal call from lead singer, Gord Downie, as they are one of her favorite bands, and Jennifer spent many years analyzing CD packaging, and appreciating the Hip for being extremely progressive in words and action.

Green Shift™ was also happy for the opportunity to work with Toronto’s Amsterdam brewery, who was very supportive and fundamental in bringing it all together.

For this event, 40 000 standard polystyrene cups were diverted from landfill and replaced with cups that are made from 100% renewable resources, 100 % petroleum free, and 100% biodegradable. There is a lot more to be done but this was a great example of some great shifting in the right direction.

For anyone and everyone ready go green, please contact us. Or… to directly sign up for energy from renewable resources, please contact BullFrog at bullfrogpower.com. To learn more about the great WaterKeepers please visit waterkeepers.ca.

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GreenShifting on Vancouver Island with Phillips Brewery and the Victoria Folk Festival.

Posted on: June 10th, 2006 by Jennifer

GreenShift was happy when Phillips called to greenshift their cups. As the first importer of the biodegradable cups in Canada, and holding values that Phillips aligns with, we were excited to help and also to find an extended affiliate in the Victoria Folk Festival, which kicks off June 30th. They will be one of the first recipients of Phillips biodegradable cups and in addition to supporting a great local microbrewery, the Victoria Folk Festival is showing multiple areas of support for GreenShift and as a result, will be keeping things clean and eco with full composting and recycling facilities and high end environmental products including Canadian-made recycled garbage bags, paper amenities and more. GreenShift is thrilled to be involved with such a great festival, and we look forward to further greening in the years to come.

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